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Aachen	Aalen	Ahrensburg
Aichtal	Allensbach	Alpirsbach
Altensteig	Alzey	Andernach
Ansbach	Aschaffenburg	Aue
Augsburg	Augustdorf	Bacharach
Backnang	Bad Bentheim	Bad Honningen
Bad Homburg	Bad Kreuznach	Bad Nauheim
Bad Neuenahr-Ahrweiler	Bad Neustadt	Bad Salzuflen
Bad Sobernheim	Bad Soden	Bad Wildbad
Bad Wilsnack	Baden-Baden	Balingen
Bamberg	Barleben	Barmstedt
Bautzen	Bayreuth	Beilstein
Berchtesgaden	Bergheim	Bergisch-Gladbach
Berlin	Bernried	Biberach
Bielefeld	Bingen	Bischofsheim an der Rhon
Bitburg	Blaubeuren	Bochum
Bonn	Borgholzhausen	Bottrop
Braunschweig	Breisach	Breitnau
Bremen	Bretten	Briedel
Buchdorf	Budingen	Buhl
Burgdorf	Burgebrach	Burghausen
Burscheid	Butzbach	Buxtehude
Castrop-Rauxel	Celle	Chemnitz
Clausthal-Zellerfeld	Coburg	Cochem
Colditz	Cologne	Cottbus
Cremlingen	Cuxhaven	Dachau
Darmstadt	Deidesheim	Dieburg
Dorpen	Dornstadt	Dornstetten
Dortmund	Dresden	Drochtersen
Duren	Dusseldorf	Duisburg
Eberdingen-Hochdorf	Ebersberg	Eching
Eisenberg	Emden	Erbach
Erding	Erfurt	Erkrath
Erlangen	Eschborn	Essen
Esslingen	Ettlingen	Euskirchen
Feldkirchen-Westerham	Filderstadt	Fischerhude
Flensburg	Flintsbach	Forchheim
Frankenberg	Frankenthal	Frankfurt am Main
Frasdorf	Freiberg	Freiburg
Freising	Freudenstadt	Friedberg
Friedrichshafen	Furth Bavaria	Fussen
Furtwangen	Fussgonheim	Garbsen
Garching	Garmisch-Partenkirchen	Geisenheim
Gelsenkirchen	Geseke	Gevelsberg
Giessen	Gladbeck	Glucksburg
Gorsroth	Gottingen	Gotha
Gottmadingen	Gr�felfing	Grafenwohr
Grasbrunn	Greifswald	Grevenbroich
Grobenzell	Gunzburg	Gutersloh
Haan	Hagen	Hallbergmoos
Halle	Hamburg	Hameln
Hanau	Hannover	Hartenholm
Hausham	Hechingen	Heidelberg
Heidenheim	Heilbronn	Heiligkreuzsteinach
Hemer	Hennef	Herford
Herne	Herrenberg	Heusenstamm
Hildesheim	Hodenhagen	Hosbach
Hoxter	Hof	Hofheim am Taunus
Hohne	Hullhorst	Hurth
Idar-Oberstein	Ilmenau	Ingelfingen-Criesbach
Ingelheim	Ingolstadt	Isenbuttel
Iserlohn	Isernhagen	Ismaning
Ispringen	Issum	Itzehoe
Jena	Kaarst	Kaiserslautern
Kandern	Karlsruhe	Kassel
Kelsterbach	Kemnitz	Kiedrich
Kiel	Kirchheim	Koblenz
Konigslutter	Konstanz	Krefeld
Lahr	Landshut	Langen
Laudenbach	Lehrte	Leinfelden-Echterdingen
Leipzig	Leverkusen	Limburg
Lindau	Lorch	Ludwigshafen
Lubeck	Ludenscheid	Luneburg
Lunen	Magdeburg	Mainz
Malterdingen	Mannheim	Marburg
Marktheidenfeld	Marl	Massing
Mechernich	Meckenbeuren	Meissen
Mellrichstadt	Memmingen	Meppen
Merzig	Mettmann	Metzingen
Minden	Monchengladbach	Moerfelden-Walldorf
Monschau	Montabaur	Mulheim
Munster	Munstermaifeld	Munich
Munster	Murnau	Nabburg
Nagold	Naumburg	Nettetal
Neumarkt	Neumunster	Neunkirchen
Neuss	Niedernberg	Nordhausen
Nurburg	Nuremberg	Oberammergau
Oberaudorf	Obernburg	Oberstdorf
Oldenburg	Oranienburg	Osnabruck
Osterholz-Scharmbeck	Osthofen	Paderborn
Passau	Pattensen	Peine
Peiting	Pfaffenhofen	Pforzheim
Pleidelsheim	Potsdam	Prien am Chiemsee
Puderbach	Puttlingen	Quedlinburg
Ramstein Miesenbach	Ransbach-Baumbach	Rastatt
Rastede	Ratingen	Ravensburg
Regensburg	Reichelsheim	Reichshof-Mittelagger
Reken	Remseck	Rendsburg
Reutlingen	Riesa	Rosenheim
Rostock	Rothenburg ob der Tauber	Russelsheim
Ruhpolding	Saarbrucken	Salzhemmendorf
Sarstedt	Schrobenhausen	Schuby
Schwaebisch Gmuend	Schw�bisch Hall	Schwangau
Schweinfurt	Schwenningen	Schwerin
Schwetzingen	Seebruck	Seebull
Sindelfingen	Singen	Solingen
Springe	St Augustin	St Ingbert
Starnberg	Stedten	Steinau
Stolberg	Stuttgart	Suhl
Sulzfeld	Taunusstein	Teltow
Titisee-Neustadt	Tornesch	Travemunde
Trier	Trollenhagen	Tubingen
Ulm	Usingen	Vechta
Velbert	Verden	Wadgassen
Waiblingen	Waldbronn	Wallduern
Warmensteinach	Warstein	Warzfelden
Wassenberg	Weiden	Weimar
Weinstadt-Beutelsbach	Weissensee	Werder
Wertheim	Wesel	Wiesbaden
Windhagen	Winnenden	Wipperfuerth
Wittenberg	Wittstock	Wolfenbuttel
Wolfsburg	Wurzburg	Wuppertal
Zeppelinheim	Zirndorf	Zittau
Zulpich	Zwickau	Zwiesel

» Simple Steps to a Great Banner Ad

Simple Steps to a Great Banner Ad by: Kelly Paal

Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.

Standard Size

I’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not the standard size. Now it wasn’t much off the norm but when I found out I promptly changed the size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop? Creating an ad that is larger than standard is not the way to get attention. And in many places they will require you to keep to the industry standard.

Content

This must be short, simple, and very direct. You’ve really got to simplify this. I know that this is hard but there is not a lot of room on these banner ads and the more information that you try to cram on there the less likely that someone will read, or try to read it. Keep it to a few words, if you can’t manage to say what you want in a few words enlist the help of friends and family, ask them to define what it is that you do, or sell in five words or less. You may get a really clever saying to use by doing this.

Color and Animation

Keep colors eye catching but easy to look at and make sure that they match your site. Maybe it’s just me that prefers this but I’ve clicked on banner ads that looked really great and ended up on these hideous web pages. Try to match your ads to the look of your website.

Animation, please, please, please keep this simple and a short download. I don’t know how many times I’ve clicked off a page before the banner ad animation even started. Please make sure that you run your ad several times. Have others watch it, make sure that the download is reasonable. Don’t assume that everyone has DSL. Now you also don’t have to make allowances for older computers or bad connections but most of the country now has enhanced or accelerated connections. Make sure that your ad downloads quickly on an accelerated connection and you’re doing fine.

Call to Action

Apparently we’re all still highly suggestible since studies show that call to action words still work. Things like: call now, click here, and buy now. Try to work some call to action words into your content if you can, it won’t hurt.

Lastly for those of you working at home, or running your own business. Never underestimate the value of family and friends for critiques. They may not be able to tell you what is wrong with the way your ad looks but if they look at it and only say, “Eh, it’s okay.” Then don’t use it. We all instinctively know what looks right or wrong. If you ask around and don’t get positive feedback from family and friends who love you and want your business to succeed then what do you think that a total stranger is going to think? Also before you even start creating your own ad, look around at what everyone else is doing. Decide what you like and don’t like about other ads that you see. And then don’t make the same mistakes.

About The Author

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

This article was posted on August 03, 2004